“FOR TWENTY YEARS AMERICA’S LEADING CONSUMER ADVOCATE FOR ONLINE COLLEGE STUDENTS”

“ONE OF AMERICA’S LEADING EXPERTS ON EDUCATIONAL FRAUD AND DEGREE MILLS”


CEO & Founder – It’s Only Natural, LLC
2018 – present
It’s Only Natural VT is a boutique digital marketing agency that offers angel investing, business development, concept development and online marketing (websites, SEO, content marketing, PR) to alt medicine and healthcare start-ups and established healthcare product and services providers looking to position themselves in the integrative and complementary medicine markets.
CEO & Founder – Hot Pants Press, LLC
2015 – present
Indie publisher specializing in research, business development, and PR brand building for humor, comedy, romance and consumer media by and for women in the baby boomer market. Development and launch of the Shady Hoosier Detective Agency Cozy Mystery Series by Daisy Pettles, “destined to be the new queen of comic crime.”
CEO & Founder – GetEducated.com, LLC
1989 – 2015
• Cited by US News as “for 20 years America’s leading consumer expert for online students” for developing the first consumer site for ranking online education degrees (1989); media brand ambassador on higher education for Forbes, CNN, CBS, Fortune, Wall Street Journal, Time, etc. (1989-2015)
• Founded first Internet counseling center for online students and corporate HR divisions with AOL’s entrepreneurial greenhouse project (1989); ported to WWW interface 1993; ported to open source interface 2009
• Research: Developed largest database of accredited online degrees and library of over 2000 consumer advice articles
• Internet Marketing: Built web audience to 2 million annual unique visitors using only organic SEO and content marketing through earned media and expert data and consumer advice
• Sales and Marketing: Developed and sold brand differentiation advertising products and placements to largest list of non-profit higher education clients; 175 clients ranging from the University of Georgia System to Colorado State University Global
• Self-brokered and sold GetEducated.com in a multi-million cash deal / June, 2015
CEO & Founder – Diploma Mill Police
2005 – 2015
• Cited by Tribune Media Services, Joyce Lain Kennedy’s Careers Now as
“one of America’s leading experts on educational fraud”
• Founded Diploma Mill Police ® online center for education and resume fraud screening, utilized by corporate HR, the military and the national media to understand and report on educational fraud worldwide
• Built national audience, organic link partnerships and viral media campaigns to position Get Educated.com as the trusted consumer authority in the online education vertical
• Self-brokered and sold Diploma Mill Police in a multi-million cash deal / June, 2015
CEO & Publisher – Lifelong Learning
1989-2000
• Researched, developed, marketed B-2-B newsletters and white papers for executives and thought leaders looking to develop B-2_C and B-2-B training and education products and services – Issued Global Elearning News and Virtual University Business Digest newsletters
• E-learning Business plan development and market differentiation for Monster, Hungry Minds, Simon & Schuster Mutimedia, Kaplan, Prime Learning, The Princeton Review, Microsoft’s Encarta Encyclopedia, and others
• Published 500+ syndicated expert articles and B to B white papers on career and education product development; online courses, training manuals, books, multimedia courses
Antioch University – Registrar / Director of Academic Services
• Researched, developed, administered academic services and quality control for non-traditional adult student center on San Francisco campus; Coordinated academic standards and accreditation review process for portfolio and University Without Walls distance learning programs; developed and
• taught prior learning (PLA) and career assessment seminars
Antioch University – Adjunct Psychology Professor
• Course Developer & Instructor: Developed and taught career counseling, prior learning assessment seminars, general psychology, psychopathology I and II, history of psychology, developmental child psychology; received outstanding faculty award from student body
Education
Antioch University – San Francisco
1984 – 1985
Master’s in Counseling Psychology, Psychotherapy
4.0
DePauw University – Indiana
1977-1981
Bachelor’s in Psychology, Research
3.97
Phi Beta Kappa, Summa Cum Laude, Harry Hawkins Research Award, #1 in graduating psychology major class
Advanced Training
- Content Marketing
- SEO/SEM
- Website Design
- Indie Puplishing
- Earned Media Marketing
- Product Testing & Prototyping
- Social Media
- Digital Publishing
- E-Book Marketing
- Digital Public Relations
- Entrepreneurship
- Digital Media Management
- Course Authorship
- Online Teaching
Certificates
- Online Teaching
Walden University - Digital Publishing
- E-Book Marketing
Digital Publishing 101 - SEO
University of California – Davis
Coursera - Social Media Marketing
Northwestern University
Coursera